THE FESSENDEN SCHOOL
The Fessenden School in Newton, Massachusetts hired CEH Design to create a concept for the school’s capital campaign and a case statement brochure to be used to launch the campaign and solicit donors. After a series of meetings with key administrators and teachers, and a campus visit that included visiting classes and seeing the school in action, CEH Design proposed focusing on the people who define this school community as a key approach to the campaign.  Fessenden has a clear mission that places the development of character at the heart of the educational enterprise for its students in grades kindergarten through nine. The school has implemented a number of programs specifically aimed at instilling responsibility and accountability. CEH Design used this significant theme to create a name for the campaign and an approach to content and visuals for the case statement.